ADVERTORIAL
What is Bird?
• Company Overview: Founded in 2017 by Travis VanderZanden, Bird is an electric scooter rental company headquartered in Santa Monica, California.
• Purpose: Designed to offer an alternative mode of transportation that reduces traffic congestion and carbon emissions.
• Service Areas: Operates in numerous cities across the United States and around the globe, adapting to local regulations.
• Sustainability Focus: Promotes environmentally friendly transport options, encouraging a shift away from fossil fuel-based vehicles.
Features of Bird
• Easy Access: Users can quickly locate and rent scooters using the Bird app.
• User-Friendly Interface: The app provides a simple, intuitive design for easy navigation and operation.
• Real-Time Tracking: Users can view available scooters nearby and monitor battery life through the app.
• Flexible Pricing: Offers various pricing options, including pay-as-you-go and subscription models for frequent users.
• Helmet Availability: Some locations provide helmets for rent or purchase, emphasizing safety.
• Lock and Unlock: Users can easily lock and unlock scooters using the app, ensuring security during rides.
• Rider Support: Provides in-app customer support for any issues or questions during rides.
• Community Initiatives: Engages with local communities to promote safe riding practices and responsible scooter use.
Pros and Cons
Pros
• Convenience: Ideal for short trips, allowing users to bypass traffic and parking challenges.
• Eco-Friendly: Electric scooters produce zero emissions, contributing to cleaner urban environments.
• Cost-Effective: Affordable pricing options make it a budget-friendly alternative to taxis and rideshares.
• Health Benefits: Encourages physical activity as users engage in riding instead of driving.
• Flexible Rentals: Users can rent scooters for a short duration or opt for longer-term subscriptions based on their needs.
Cons
• Availability Issues: Depending on the location, scooters may not always be readily available.
• Regulatory Challenges: Some cities impose restrictions on scooter use, impacting availability and operational hours.
• Safety Concerns: Potential for accidents or injuries, especially if riders do not wear helmets or follow traffic rules.
• Battery Life: Limited range per charge may necessitate frequent recharging, which can lead to inconvenience.
• Vandalism and Misuse: Some users may misuse scooters, leading to damage or improper parking.
Functions of Bird
• Scooter Rental: Enables users to rent electric scooters for quick, short-distance travel.
• Navigation Assistance: Provides in-app navigation to help users find their way during rides.
• Payment Processing: Facilitates secure payment options for rides, subscriptions, and additional services.
• User Profiles: Allows users to create profiles to manage their rides, payments, and preferences.
• Trip History: Users can view their ride history, including distances traveled and costs incurred.
• Community Guidelines: Educates users about safe riding practices and local regulations.
How to Use the Bird App
Step-by-Step Guide
1 Download the App:
◦ Visit the Google Play Store or Apple App Store.
◦ Search for "Bird" and download the official app to your smartphone.
2 Create an Account:
◦ Open the app and sign up using your email address or social media accounts.
◦ Follow the prompts to verify your account and set a secure password.
3 Locate a Scooter:
◦ Use the map feature to find available scooters nearby.
◦ The app shows real-time locations of scooters and their battery status.
4 Unlock a Scooter:
◦ Once you reach a scooter, scan the QR code using the app or enter the scooter ID.
◦ The app will unlock the scooter, allowing you to start your ride.
5 Adjust the Settings:
◦ Before starting, familiarize yourself with the scooter's features, including the throttle and brake.
◦ Make sure to check the helmet availability in your area.
6 Start Riding:
◦ Push off and accelerate using the throttle, typically located on the right handle.
◦ Use the brake to slow down or stop safely.
7 Navigate Your Route:
◦ Utilize the app's navigation feature for directions to your destination.
◦ Be mindful of traffic rules and ride in designated lanes where applicable.
8 End Your Ride:
◦ Once you reach your destination, find a designated parking area to leave the scooter.
◦ Lock the scooter using the app to end your ride and ensure it is secured.
9 Payment Process:
◦ The app will automatically process your payment at the end of the ride based on the duration and distance.
◦ Review your ride details, including costs and distance traveled, in the app.
10 Provide Feedback:
◦ After your ride, consider leaving feedback about your experience.
◦ This helps Bird improve its service and address any issues encountered.